1. Optimize What You Already Have: Your GBP and SEO

When’s the last time you looked at your Google Business Profile (GBP)?

It’s one of the most important lead drivers for local home service businesses — yet most profiles sit untouched. Photos go stale, services get out of date, and reviews aren’t being leveraged to show off your best work.

Here’s a quick checklist for what to do this month:

• Add new photos or videos from recent projects (Google loves fresh content).

• Update your business description to include your top local keywords (think “window cleaning in Boulder” or “kitchen remodels in Fort Collins” or “commercial painter in Longmont”).

• Post weekly updates — offers, seasonal tips, or highlights — to show Google and customers you’re active.

• Respond to every review within 24–48 hours. Engagement = trust = higher rankings.

At FS Agency, we’re seeing that consistent GBP activity — even once a week — is leading to 15–30% more Map Pack visibility in as little as 30 days.

Beyond that, take a hard look at your SEO strategy. Are your service pages actually optimized for what your customers are searching right now? Have you added new city pages for your growing service area? Are your blogs helping you appear in AI search results like ChatGPT or Perplexity?

This is the kind of foundational work that pays off big when the leads start flowing again in the spring.

2. Build Your AI Visibility Now, Before Your Competitors Do

AI search isn’t a “someday” thing anymore — it’s here.

Your customers are already asking ChatGPT, Google’s Gemini, and Perplexity for recommendations like:

If your business isn’t being mentioned in those results, you’re invisible to a growing number of potential clients.

That’s why we’ve been doubling down on AI Visibility at FS Agency — making sure our clients are optimized for AI answers, not just traditional search. That means updating metadata, structuring web content correctly, and feeding search engines the right signals so your business shows up where people are searching now, not where they searched five years ago.

The best part? You can make a big impact with small updates — even a few hours a week of focused optimization can move the needle.

3. Use the Slow Season to Strengthen Systems and Strategy

If the next few months are quieter, treat it like your annual business reset.

Ask yourself:

• Are my marketing tools connected and working together (website, email, GBP, analytics)?

• Do I know exactly where my best leads came from this year?

• Do I have automations set up to capture and nurture leads even when I’m busy on the job site?

• Have I revisited my service descriptions, photos, or pricing to make sure they reflect 2026 goals?

Many of our clients are using this season to revamp their Google Ads, refresh outdated websites, or plan content for the first quarter. Others are simply auditing what’s been working — so they can double down on the highest ROI activities next year.

There’s never a wrong time to tighten your operations and marketing, but there is a right time — and it’s usually right before the next wave of demand.