⚒️ Surviving the Squeeze, Scaling the Right Way

📦 FEATURE: Wildfire Mitigation Could Lower Homeowners’ Insurance—And Boost Your Business

According to the Aspen Times, a new Colorado law (HB 1182) is requiring insurers to offer discounts to homeowners who implement wildfire mitigation improvements. Think defensible space, fire-resistant roofing, ember-proof vents, and Class A-rated materials.

This is a game changer for service pros across Colorado.

Many homeowners—especially in wildland-urban interface zones—are actively searching for ways to bring down skyrocketing premiums. If you install, build, or maintain anything that helps reduce wildfire risk, your services just became significantly more marketable.

Why it matters for your business:

• You can stand out by highlighting “insurance-credit eligible” services

• Add value by educating clients on what qualifies and where to start

• Use this shift to package fire-hardening upgrades into your existing offerings

🔥 Curious if your current services could qualify as wildfire mitigation? Hit reply and we’ll help you brainstorm ways to position them.

🧐 Who is Franchise Solutions?

Franchise Solutions is a full-service operational support agency based in Broomfield, Colorado, created specifically to help home-services business owners become more profitable—faster. We understand that running a franchise means juggling client intake, vendor coordination, marketing, and administrative tasks—often with limited resources. That’s where our expertise comes in.

Our team, led by experienced franchise operators and marketing professionals, delivers tailored services designed for home-services brands. We streamline your workflows with tools like CRM support, client tracking, billing automation, and COGS management. We also provide marketing muscle through lead-generation campaigns, SEO-optimized content, and reputation management using automated reviews and social media engagement.

Whether you’re a semi-absentee owner seeking operational relief or a growth-oriented franchisee ready to scale, we free up your time to focus on what matters—growing your business. Let Franchise Solutions be your partner in building a more efficient, scalable, and profitable home-services enterprise across Colorado. Just hit reply to this email and let us know where you are struggling the most - we might be able to help!

Not Sure What’s Holding You Back? We’ll Show You.

We created the Google Business Profile Audit for one reason: to help skilled, local service pros show up where it counts—without the cost of a full marketing agency.

For $599, you’ll get a detailed, personalized report that includes a competitor analysis plus:

🔍 Category & Keyword Optimization – Are you using the right category and keywords to show up in local search? We’ll break it down.
📸 Photo & Content Review – Visuals matter. We’ll analyze what’s missing and what needs improvement, keeping SEO front and center.
📍 Listing Accuracy & Consistency – We check your NAP (Name, Address, Phone) across the web and identify mismatches that hurt your rankings.
💬 Review Health & Strategy – Get feedback on how to boost reviews the right way (and how to respond for SEO impact).
📈 Action Plan – You’ll get clear, easy-to-follow steps tailored to your profile to improve visibility fast.

🛠️ We built this for local business owners who want real insights and real impact—without a bunch of fluff.

👩🏻‍🏫 Put me in coach, I’m ready to play! In addition to the audit, we help you implement the audit results with a 3-month coaching plan for $300 per month.

👉 Click here to book your audit (pricing limited to the first 10 clients from this newsletter!)

Got questions? Reply and ask—we’re happy to help.

Did we mention? We spent a decade in SEO and we bring that experience to help home pros like you.

📊 Why Your Google Business Profile Matters More Than Social Media

For Colorado home service pros, your Google Business Profile (GBP) is your most powerful digital tool—and it outperforms social media when it comes to generating real leads. While platforms like Instagram or Facebook are great for brand awareness, your GBP shows up when it matters most: when someone is actively searching for your service in your area.

Whether it’s “roof repair in Lone Tree” or “custom blinds in Boulder,” Google prioritizes local listings—and that means your GBP directly impacts how often your business appears in Maps and local search. Unlike social media, which requires daily posting and paid ads to stay visible, your GBP works 24/7 to drive calls, website clicks, and quote requests from ready-to-hire customers.

If you're spending time on social but haven’t fully optimized your GBP, you may be missing out on your most valuable digital real estate.

📍 Let us show you how to make your GBP work harder.

For a comprehensive guide on setting up and optimizing your GBP, check out our blog: Setting Up a Google Business Profile.

🍹 HBA of Metro Denver PASS Committee Summer Networking
📍 June 25 | 5:00-7:00 PM | Centennial, CO
Hosted by the Purchasing Agents, Subcontractors, and Suppliers Committee of the HBA, this annual event brings homebuilders and vendors together under one roof, at Brookfield Residential.
🔗 Learn more and register here