📈 More Leads. Better Clients. Real Growth.

Proven marketing moves for service pros ready to scale.

Author

Amber Hoffman
June 05, 2025

👋 Hey Colorado Home Pros,

This month, we’re getting tactical: how to grow your visibility, turn more clicks into calls, and stand out in a noisy market, all by pleasing the Google Gods!

We’ve also launched a brand-new service—our GBP Audit for local businesses—designed specifically for those of you who are in the field all day, or are too busy running your business, but still want to grow fast (and smart).

🚨 Tried a few things and still not ranking? We’ll help you figure out why.

~ Brought to you by Amber & Eric Hoffman of Bumble Bee Blinds of Boulder and Franchise Solutions, this newsletter is your go-to resource for scaling and thriving as a Colorado home services business owner.

🔍 FEATURE: 4 Things You Didn’t Know Were Hurting Your Google Ranking

Think your Google Business Profile is “set it and forget”? Think again. By applying ever-changing Search Engine Optimization principles to your GBP, home pros can get a real bang-for-their buck by investing in this important tool.

Most home pros know that Google reviews are important, but there are other ways to maximize GBP to improve your search rankings and increase your web footprint within your local community.

These common mistakes could be quietly costing you leads:

🛑 Incorrect Business Categories
If your primary or secondary category isn’t specific enough (or flat-out wrong), you’re likely not showing up for high-intent local searches. It also needs to be SEO optimized!

🖼️ Low-Quality or No Photos
Listings with recent, high-quality photos get more clicks and calls. They also need to be SEO optimized!

📍 Inconsistent Business Info
If your business info different across the web, Google’s algorithm may treat your listing as less reliable. This helps with SEO rankings!

📉 Low Review Velocity
It’s not just about having reviews—it’s about getting them regularly. A flood of 5-star reviews in 2022 and silence since? That’s a red flag. They also need to be SEO optimized!

💡 Curious if any of these apply to your business? Start by Googling your business and seeing what shows up compared to competitors nearby.

🔍 What’s the common theme here? It’s all about SEO - Search Engine Optimization! There’s a technique to making the most of your GPB, you just need to know some of the tricks!

Not Sure What’s Holding You Back? We’ll Show You.

We created the Google Business Profile Audit for one reason: to help skilled, local service pros show up where it counts—without the cost of a full marketing agency.

For $599, you’ll get a detailed, personalized report that includes a competitor analysis plus:

🔍 Category & Keyword Optimization – Are you using the right category and keywords to show up in local search? We’ll break it down.
📸 Photo & Content Review – Visuals matter. We’ll analyze what’s missing and what needs improvement, keeping SEO front and center.
📍 Listing Accuracy & Consistency – We check your NAP (Name, Address, Phone) across the web and identify mismatches that hurt your rankings.
💬 Review Health & Strategy – Get feedback on how to boost reviews the right way (and how to respond for SEO impact).
📈 Action Plan – You’ll get clear, easy-to-follow steps tailored to your profile to improve visibility fast.

🛠️ We built this for local business owners who want real insights and real impact—without a bunch of fluff.

👩🏻‍🏫 Put me in coach, I’m ready to play! In addition to the audit, we help you implement the audit results with a 3-month coaching plan for $300 per month.

👉 Click here to book your audit (pricing limited to the first 10 clients in June!)

Got questions? Reply and ask—we’re happy to help.

Did we mention? We spent a decade in SEO and we bring that experience to help home pros like you.

📊 Why Your Google Business Profile Matters More Than Social Media

For Colorado home service pros, your Google Business Profile (GBP) is your most powerful digital tool—and it outperforms social media when it comes to generating real leads. While platforms like Instagram or Facebook are great for brand awareness, your GBP shows up when it matters most: when someone is actively searching for your service in your area.

Whether it’s “roof repair in Longmont” or “custom blinds in Boulder,” Google prioritizes local listings—and that means your GBP directly impacts how often your business appears in Maps and local search. Unlike social media, which requires daily posting and paid ads to stay visible, your GBP works 24/7 to drive calls, website clicks, and quote requests from ready-to-hire customers.

If you're spending time on social but haven’t fully optimized your GBP, you may be missing out on your most valuable digital real estate.

📍 Let us show you how to make your GBP work harder.

For a comprehensive guide on setting up and optimizing your GBP, check out our blog: Setting Up a Google Business Profile.

#️⃣ Facebook vs. Google Business Profile: Numbers Matter

Many Colorado business owners focus on their social media, spending a lot of time or money on Facebook or Instagram. Those platforms have their purpose, but consider the following:

😀 Google Business Profile

  • High-Intent Leads: Around 78% of local mobile searches lead to a purchase within 24 hours.

  • Conversion Rates: Approximately 40% of people who call a home service provider after a local search end up becoming a customer.

  • Cost: GBP is free to set up and use, and optimizing your profile increases visibility in Google Maps and local search results.

😓 Organic Reach Through Facebook Pages

  • Low-Intent Leads: Facebook captures more top-of-funnel” interest, meaning it’s great for brand awareness, more than reaching clients who are in a buying mindset.

  • Reach: Organic Facebook reach for home services businesses has significantly declined in recent years. As of 2024, the average organic reach rate on Facebook is approximately 2.6% of a Page's followers.

  • Engagement: Of these followers who see a post, engagement rates ranging between 1.52% and 2.58%.

For lead generation and reaching new customers, relying solely on organic Facebook (or Instagram) content may not be sufficient. Integrating other strategies, such as optimizing your Google Business Profile can enhance visibility and attract high-intent leads.

Dates To Remember

If you're looking to stay active in the Colorado home services community, here are some upcoming events happening across the region:

🏆 AAMD June Awards & Hall of Fame Dinner
📍 June 18, Infinity Park, Glendale, CO
Celebrate exceptional volunteerism and recognize industry professionals at the Apartment Association of Metro Denver's annual awards dinner.

🛠️ Northern Colorado Home Show
📍 June 20–22, The Ranch Events Complex, Loveland, CO
Explore the latest in home improvement, remodeling, and outdoor living. Meet local contractors and remodeling experts.

⛳ HBA's 6th Annual Bricks & Sticks Golf Tournament
📍 June 24, Raccoon Creek Golf Course, Littleton, CO
Network with industry colleagues and support the Home Builders Association of Metro Denver's mission to meet the housing needs of the community.eventstlc.com

Other News Affecting Colorado Home Services Pros

  • 🚧 CDOT Launches Major Summer Construction Projects
    The Colorado Department of Transportation has kicked off multiple construction efforts across key mountain corridors like I-70 and US 40. These updates aim to improve safety and reduce congestion—but home service professionals should plan for potential delays and adjust project timelines accordingly.
    🔗 Read more

  • 🏘️ Affordable Tiny Home Village Opens in Colorado Springs
    “Wendy’s Village,” a 3.7-acre project with fully-equipped tiny homes, is now open for teachers in Colorado Springs. Built by nonprofit We Fortify, this innovative development offers insight into how smaller-scale housing is gaining traction across the state.
    🔗 Read more

  • ⚖️ New Law Aims to Restart Condo Construction
    Colorado’s HB25-1272—recently signed into law—reforms construction defects liability for condos. It's a big shift that could bring more multi-family builds back to market. Contractors and service pros may want to revisit condo work as a growing opportunity.
    🔗 Read more

Final Word

Staying ahead in the home services industry takes more than great craftsmanship. It takes smart marketing, sharp systems, and the right insights at the right time. If any part of this newsletter sparked an idea or raised a question, hit reply—we’d love to hear from you.

Let’s keep building smarter, together.

As we’ve worked to grow our own home services businesses, we’ve discovered strategies, tools, and lessons that we believe can benefit others in our community. Why go it alone when you can learn, grow, and succeed together?

We’ve traveled the world, lived overseas, and scaled a variety of businesses to exit. Now, we call Broomfield home!

Learn more about Amber & Eric.