🗺️ Is Your Business Invisible to AI? The 2026 Visibility Shift.

The 7 Mistakes Tanking Your Local SEO Right Now

In my latest YouTube video, I dive deep into why "old school" SEO is officially dead. In 2026, local visibility is about much more than just keywords; it’s about being clearly understood and trusted by both humans and machines. One of the biggest mistakes I see Colorado business owners make is assuming more content equals better rankings. In reality, publishing weak, generic, or obviously AI-generated content can actually hurt your visibility. Google and AI tools are looking for expertise, authority, and—most importantly—local relevance.

We also discuss the "Technical SEO Trap." You can have the best service in the world, but if your site is slow, broken on mobile, or isn't properly indexed, search engines will simply ignore you. This year, clarity beats cleverness. Your website needs to clearly define who you serve and exactly where you operate. If your technical foundation is shaky, your "snowball" of visibility will never actually start rolling.

Exclusive for Realtors: AI-Powered Real Estate in 2026

Attention to the real estate pros in our network: The landscape is shifting faster than ever, and I want to help you stay ahead of the curve. On February 17th at 9:00 AM in Lafayette, I’ll be presenting a live session specifically designed for realtors who want to win more business and save more time using AI. We aren't just going to talk about "using ChatGPT to write listings"—we’re going to look at the high-level systems that help you dominate your local market and automate the "busy work" that eats up your day.

This event is a deep dive into the practical application of AI in the real estate world. I’ll be showing you how to build a digital presence that AI tools love to recommend and how to use these tools to create a better experience for your clients. If you want to see the 2026 roadmap before your competitors do, make sure to grab a seat. Space is limited, and this is a "realtors-only" deep dive into the future of the industry.

Why Your Marketing Agency Doesn't Understand Your Business

It’s a frustrating reality: many home service business owners hire "top-tier" marketing agencies only to find that the agency has no idea how a service business actually operates. Most agencies are built to serve e-commerce or national brands; they don't understand that for a Colorado contractor, a lead at 2:00 PM on a Tuesday is worth ten times more than a "like" on an Instagram post. They focus on "vanity metrics" like impressions while ignoring the actual ROI of your local service area.

At The FS Agency, we take a different approach because we’ve sat in your seat. We understand that your marketing needs to reflect the reality of in-home consultations, seasonal shifts in Colorado, and the importance of a Google Business Profile that actually converts. In our latest blog post, we pull back the curtain on why generalist agencies fail local pros and why you need a partner who understands the nuances of the home service industry.