How AI Browsers Are Rewriting Search — And What It Means for Your Business

New AI browsers like Perplexity Comet and ChatGPT Atlas are changing how customers find local services—learn how FS Answer and FS Agency can help your business show up in AI search results before your competitors do.

Author

Amber Hoffman
October 23, 2025

What’s the latest buzz? 🐝 AI BROWSERS!

Reading the news this morning in the 6 a.m. hour, sipping my coffee in bed, before the sun was even up, I came across a story that completely validated all the time and effort we’ve poured into our marketing over the past few months. 

The introduction of AI browsers like Perplexity Comet and ChatGPT Atlas confirms what we’ve been saying — search is changing fast, and businesses that prepare now will have a huge advantage. In this week’s newsletter, we’re sharing how these new tools are transforming the way customers find local services, what it means for your business, and how our FS Answer service helps you stay visible in this new AI-driven world.

The AI future is now.

~ Brought to you by Amber & Eric Hoffman of Bumble Bee Blinds of Boulder and The FS Agency, this newsletter is your go-to resource for scaling and thriving as a Colorado home services business owner. We help you drive more leads.

🔍 The Search Revolution Is Here: AI Is Changing How Customers Find You

Six months ago, most people still “Googled it.” When I read a news story this morning about AI BROWSERS, I kept nodding my head up and down - I saw this coming, I just didn’t know it would be so soon!

Today, millions are asking ChatGPT, Gemini, or Perplexity instead of Google — and the way those tools deliver results is rewriting the rules of marketing for home-services businesses.

If you’ve noticed fewer clicks from Google or slower traction from your paid ads, it’s not your imagination. The recent introduction of AI-powered browsers is changing how homeowners and clients discover local pros.

Two major launches are accelerating that shift:

  • Perplexity Comet, a sleek new AI browser designed to replace traditional search engines entirely.

  • ChatGPT Atlas, OpenAI’s integrated browsing experience that combines ChatGPT’s conversational interface with real-time, AI-curated search. (This browser was just released Tuesday!)

Both are designed to give users direct answers instead of lists of links. And if your business isn’t included in those AI answers, you’re effectively invisible.

💡 From Google to Generative AI: What It Means for Local Businesses

AI search doesn’t work the way Google does. Instead of scanning web pages for keywords, AI systems analyze data, reviews, and content context to decide which businesses to recommend.

When someone asks, “Who’s the best window treatment company in Boulder?” or “Find me a painter in Longmont with great reviews,” AI doesn’t show a list — it picks one or two names to feature - 3 tops!

That means the future of visibility is about becoming the trusted recommendation, not just another search result.

At FS Agency, we’ve been testing how to make that happen for our own franchise, Bumble Bee Blinds of Boulder. Six weeks ago, traffic from AI tools like ChatGPT and Perplexity was nearly zero.

Today, ChatGPT is our #3 traffic source—and it’s growing every week.

We didn’t get there by luck. We did it through AI SEO — the next evolution of search optimization.

If you want to learn more, just reply to this email, or book 30 minutes with Amber here!

🚀 Introducing FS Answer: Your AI Visibility Edge

AI SEO focuses on getting your business listed, referenced, and recognized by the systems powering these AI tools.

Our service, FS Answer, helps home-services businesses get found directly inside ChatGPT, Gemini, Alexa, and other AI ecosystems.

In our latest episode of Blueprint to Business, I share:
✅ How AI search differs from Google — and what signals matter most
✅ Real results from our own business and our clients’ early success
✅ How FS Answer helps you future-proof your SEO and Google Business Profile presence so you show up when customers ask AI assistants for local services

Whether you’re a home-services franchise owner, an independent contractor, a real estate agent, or an interior designer, the opportunity is massive.

This is your chance to be early — to claim your digital territory before competitors realize what’s happening. Introducing FS Answer: The Next Step in Local SEO.

🧭 Future-Proof Your Marketing with FS Agency

Our full suite of services at FS Agency works together to help you dominate both today’s and tomorrow’s search:

  • FS Answer – AI SEO visibility for ChatGPT, Gemini, Perplexity, Alexa, and more

  • Google Business Profile Optimization – strengthen your authority for both traditional and AI search

  • AI-Enhanced SEO – optimized website content that connects directly with voice search and AI ranking systems

When AI assistants recommend local pros, they pull from verified, optimized sources.
If you want your business to be the one they name — the one homeowners trust — now is the time to act.

Don’t wait until every competitor catches up. Be one of the first in your area to get optimized for AI search.

As we’ve worked to grow our own home services businesses, we’ve discovered strategies, tools, and lessons that we believe can benefit others in our community. Why go it alone when you can learn, grow, and succeed together?

We’ve traveled the world, lived overseas, and scaled a variety of businesses to exit. Now, we call Broomfield home!

Learn more about Amber & Eric.